Now That Digital Art Has Gone Mainstream, How Do We Fit It in a Gallery?

Now That Digital Art Has Gone Mainstream, How Do We Fit It in a Gallery?

As the popularity of digital art soar and its prices now rival and even overshadow that of iconic paintings in auctions and galleries, it has now become necessary to discuss the practicality of digital art and the most recent evolution – NFTs.

A physical gallery in New York, the Superchief Gallery NFT, is proposing a solution to the nagging question on many digital art lovers’ minds: hoping to answer a question on a lot of people's minds: How do you fit digital art into the home or office?

In part due to the global pandemic that meant many art projects were undertaken in isolation, 2021 started with a proliferation of digital art and subsequent successes of digital artists in the art market; a case in point is the overwhelming success of digital artist Beeple’s video artwork "Everydays: The First 5000 Days" which sold for over $69 million at auction at Christie’s in March. The video artwork is an example of the novel digital asset called a nonfungible token (NFT), which exists only online and is making a lot of new age artists loads of money.

Ed Zipco, founder of the Superchief Gallery NFT, which he calls "the first physical permanent NFT gallery space in the world," said it can fulfill the artist's "ideal intent" to show a high-resolution digital canvas on the wall.

The gallery, which sold $150,000 of art in its first week in March, accepts cryptocurrency payments. While digital images are easily copied and shared online, tokens provide proof of ownership for files that supporters say are the equivalent of the original signed painting.

At the gallery in Manhattan's Union Square neighborhood, the work of five artists will be shown each day through the end of May, for a total of 300 artists. The artists including Swoon, James Jirat Patradoon, and Mashkow will receive 85% of the sales proceeds.

The NFT of Mashkow's "NFTesla" on display is a rotating digital image of an original physical version exhibited at Superchief's main SoHo Gallery.

Superchief Gallery NFT breaks new ground, said Cody Kennedy, 44, whose NFT work, "In the service of," is on display there.

"One of the best things about showing in this gallery, in particular, is... this is what's coming next," he said.

On digital artists eventually having their own equivalent of the traditional art space, Zipco noted that his innovation "shows you how you live with the work."

To know more about NFTs, read this piece on how a Nigerian digital artist made $77,000 using this new technology to sell his digital artworks. Aworanka has on its listing an eclectic collection of representative and unique digital art by African artists. These can be printed and used to bring life to the walls of your workspace. 

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